They appreciated the "Body by Fisher" and only Chevrolet offered so many new exterior paint choices in the low priced field. Quality choices which were usually found only on America's highest priced cars.
On the new 1953 Chevy "Fashion First" body, Chevrolet offered 14 different solid colors, slightly down from the 1952 production year of 13. Two tone color combinations amounted to 11 down from 14 the previous year.
Why Chevrolet's eye-catching good looks wear so well and last so long! said one 1953 Chevrolet advertising describing there new line up of paint colors. That's why Chevrolet stands out so distinctively! said another.
1953 Chevrolet Body colors
Solid Colors For The 1953 Chevy
Mayland Black
Driftwood Gray
Dusk Gray
Surf Green
Woodland Green
Regatta Blue
Horizon Blue
Sahara Beige
Madeira Maroon
Target Red
Campus Cream
Sungold
Saddle Brown
India Ivory
1953 Chevrolet Two-Tone Combinations
Dusk Gray / Driftwood Gray
Woodland Green / Surf Green
Regatta Blue / Horizon Blue
India Ivory / Horizon Blue
India Ivory / Regatta Blue
Campus Cream / Woodland Green
Woodland Green / Campus Cream
Saddle Brown / Sahara Beige
Sahara Beige / Saddle Brown
India Ivory / Sungold
Target Red / India Ivory
To help identify the 1953 Belaire series Chevrolet added a double molding along the rear fender with the name Bel Air and a Chevy crest attached. The double molding insert were usually painted India Ivory or a color that matched two tone models.
1953 Chevy 4 Door 210 Sedan
Sahara Beige and Saddle Brown
